I had a conversation once with a business owner who felt their psychologists were worth charging $250 per hour. This owner went on telling me how the practitioners were great at what they did and this meant they were good psychologists.
When I pressed him to explain three things that made them different than other providers, I received the standard, "Our rooms are nice, we have after hours bookings, and blah blah blah."
The owner wanted me to look past my "own barriers about the fee" and to talk about why it would work. I explained that I didn't have any barriers, but I wanted to understand what "being a good clinician" meant. I like to understand and quantify.
In this day and age, enough people are educated and majority of society has access to the internet. This allows your clientele to see and compare. Thinking in that manner, it turns your own opinion of yourself into dangerous territory.
Today, I challenge you to really think objectively about your services. Think about what you're offering and then take it a step further and honestly assess your referral base and reputation in the community. Go out and do a survey, do people really know you exist? Understand why people don't know who you are.
I won't put into this post about what I think "being good" means. Perhaps you can walk away from this guide and assess what other's idea of being a good clinician means. Maybe you can post something about your findings to me.