Telehealth: Developing a Marketing Plan

People don't care about your service until you care about their problem. When you listen to what the community needs, you will have a much better understanding of ways to talk about your service to the community.

Research Ask questions and pay attention to what is local to the community. When you provide a blanket product, it is far more difficult to get anyone on board. Conduct survey's about whether or not communities have the right mindset, technology and capabilities to use telehealth. If not, you need to develop your marketing around education first, then the service.

Audience Understand who your audience is. Your marketing plan will not have the same message if you are speaking to hospitals about your service. They do care about clinical outcomes and ways to ensure patients aren't coming back through the emergency department. However, when speaking to regional GP's they want to understand how you're providing an affordable service for their farmers. Develop and build different marketing messages.

Consistency We do suggest you produce traditional emails, mailouts, and social media posts. However you plan to get the message out, just putting up a website that shows you provide telehealth services is not going to get you the clients. You will need to consistently push your content in the areas that you wish to engage the community. It's true; consistency is the key.

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