Spotify debuts interactive voice ads in US pilot run
Spotify has launched voice-enabled advertising -- a Siri-like voice that pushes listeners to verbally purchase ad content.
According to Spotify, the audio ads will start by guiding listeners to a branded playlist or podcast. When the ad runs, the voice will nudge you toward owning the content by saying, “Play now.”
In other words, it’s the ugly “impulse buy” voice inside your head come to life. Source: news@thehustle.co
What does this have to do with you in private practice? Well, as we evolve, not only as humans but as buyers, we must come to the realisation that providing a service in a one to one setting within the bricks and mortar of your office will slowly die away. We will grow old waiting for Medicare to provide us the pathway to bill services in a group setting. So, how do you use innovation as a tool to minimise your administration time, build better client engagement and solidify your name with your target audience?
Gone are the days (I hope!) where you think that social media is the end all be all for new clients. As we steer away from the ever expensive google ad words we want you to take some time to focus on the engagement of your existing clients rather than the never ending drive of new referrals.
If we can help a practitioner increase her client attendance from 47% client attendance to 98% and increase her income all the while reducing the number of days she works in practice and reducing the number of client contact hours per day, than we know you don't need new referrals to create the lifestyle you want.
So join us for this series on Innovation in Private Practice.
