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How Innovation can Improve the Client Journey

Writer's picture: Natasha AceNatasha Ace

What I'd like for us to think about today is what aspect of your client journey can be improved by using technology and innovation? None? Did you say none?

Imagine a world where you don't have to think about how the client is going to pay you their invoices.

Imagine a world where a system can automatically score screeners and provide you baseline analytics to show you the changes in the client's mood.

Imagine a world where you reduce the amount of administration time because you don't have to reschedule or manage client cancellations.

Exercise:

What aspects of the client journey can you remove yourself from? What day to day activities do you do with the client that you wish you didn't have to do anymore? If you had a magic wand how would you use it to streamline some of the tasks you do for your client? What would you stop doing?

Realistically, these things are possible. Mostly. Of course, we don't know what you actually wrote down when you completed the exercise, but you should know that it's likely that you can add innovation to your practice almost immediately.

Be creative. Stop colouring your canvas using white paint. We want to encourage you to take what you imagine and make it a reality.

Write answers to these questions:

What do I need to do in my practice to assist with my client's journey.

What can I do to help my client attend their appointments?

How do I ensure that I provide a smooth transition from my website, to the paperwork, to attending session, to getting the client to their next appointment.

Honestly, what aspect of the client journey are clunky or a drag?

How can I make it easier for my client to access their sessions? How do I make it easier for them to access my service?

Is there anything I can add to my service that would assist the client in their engagement to treatment?


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