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Innovation, Food for Thought: Is all innovation good for business?

Writer's picture: Natasha AceNatasha Ace

We post a lot about innovation and ways for allied health practices to integrate with the health field. We recently read a book: Hello World: Being Human in the Age of Algorithms.

The book discusses current and furture advances that technology and innovation is making. We were 1/2 scared and 1/2 excited about what technology can bring to the table. We're talking about better ways to analyse medical data to faster ways to process data all the way to removing human error.

We recently stumbled across this Fortune article: Alexa Is Gaining Medical Skills. Why That Could Be Bad for Health Care. What we found most interesting about this article is that the health field is moving more and more toward removing the "human" element altogether. By providing apps, monitoring tools and tele-services, the need for a bricks and mortar location decreases.

The skills that we've learned to build face to face rapport is quickly adapting to the online world of technology. If we're not evolving, how do provide the best possible service for the client?

If we refuse to provide phone or video sessions for clients who can't make their appointment face-to-face, how is it a disservice to the client? If we don't understand how to build rapport from an online aspect, how does this impact the client experience? If younger generations are using technology will the existing generation lose business?

A perfect example:

In the early 2000's Netflix wanted to buy out Blockbuster. Blockbuster entertained the idea for awhile, but made the decision NOT to allow Netflix to purchase them. Blockbuster has gone bust while Netflix is in almost every home in almost every country. When we choose not to progress the world will move around us and leave us behind.

So how do we move with technology and innovation without being eaten alive?


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