As we launch our first book recommendation, we'd like to introduce you to Fiona Killackey. Fiona is the founder of My Daily Business Coach. Fiona has almost two decades of experience working with large and small brands in senior content and marketing roles and has also been a published journalist since 2002.
We love Fiona (subscribe to her newsletter!) for her fresh ideas and her insane amount of experience. Every time we speak to one another, Fiona pulls out inspiration and knowledge that helps ground as well as grow our thinking. When we asked Fiona what book she'd recommend and why she said:
Built To Sell
Creating a Business That Can Thrive Without You
By: Bo Burlingham, John Warrillow
"Built to Sell is a really interesting book as it’s all about business but written as a piece of fiction. It goes into detail about how to product-ize a service based business and has some great info about how to prepare a business to sell. Even if you never want to sell it’s interesting to see how a company is valued. Really quick read too which is always handy!"
This is already on our "TBR" (To be read) bookshelf on Goodreads and we can't wait to get into it. If you've read this book, let us know what you think. If you haven't, join us over the next six months in reading this and discussing it.
We can't wait to hear your thoughts.