Well you've taken the time to plan out your content, you've pre-scheduled your posts and have batched your blogs, now what? Now, you do it all over again. Without consistency, you all of the effort you've put out there will be wasted.
Consistency is what is going to help you earn the loyalty of people who aren't quite ready to trust you yet. It's what is going to give your brand a voice. When I work with practices with GP marketing, one of our recommendations is to ensure you are visiting that clinic quarterly. Whether you can get a lunch with the GP's or not, we suggest you stop in. Let your team familiarise themselves with their team. Ensure that the nurses and the admin staff know your name. When you are liked, you get air time. When you get air time, you get referrals.
If you're interested in knowing more about GP Marketing, feel free to download our free tool, GP Marketing Manual.
If you're interested in filling your books without marketing, check out our Five Days to Fill your Books e-course.
Next month, we will be focussing on contractor conversations so make sure you pre-register for our e-course here.
