We all know the importance of first impressions. Our next course is to help you broaden this impression for your new enquiries, which hopefully turn into clients. A recent conversation with a practitioner reminded both of us that an enquiry, who has booked, isn't a client....yet. However, that doesn't mean we can't roll out the red carpet for them.
Our courses have covered active client follow up, writing inactive client letters, private practice wastage, and client engagement, but we haven't spoken much about ways to convert enquires to clients and start building a positive client journey before the client steps foot into your room.
When discussing the client journey, we tend to forget that our client's journey starts long before they get to your chair. Your website, brand, and marketing should be a reflection of who you are.
In our Private Practice Stress Test, we discuss the need for a professional email account, professional photos and a professionally designed website.
While we spoke about ways to effectively engage your client once they've met you, our Client Engagement Course broke down the client journey after rapport has been established.
In this course, the New Client Induction, we discuss barriers around your first phone call, ways to assist your client to attend using follow up reminders, being mindful of your administration team's impact (or lack of an administration team) on the client journey and back to that infamous, first session conversation.
Learn the importance of the phone call (a valuable workflow process!), email confirmations, SMS reminders, your reception team mannerisms, room set up and first session conversations. Your client journey is so valuable. How do we make the most of this induction for them When we invest in our new clients, they become more engaged and have better client attendance.
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