Now that you have a clear idea of the symptomatology of your ideal client niche, we recommend that you start to develop the best marketing strategy possible to get these referrals from your community. There is a common misconception that when you niche you will never again get other referrals. There is a tiny trick to get around this.
In our previous post we spoke about thinking of ways to really understand your ideal client. This breakdown didn't necessarily include their presenting issue but instead, we wanted you to focus on their symptomatology. WHAT ARE THE LITTLE THINGS THAT DRIVE THEM TO SEEK HELP? So with this in mind we want you to carry this through with your marketing.
GP Visits
When you visit your GPs we want you to focus on different elements of the symptomatology. For example GP 1 you'll discuss that you seek referrals of clients who are having difficulty sleeping. GP 2 you'll discuss that you seek referrals of clients who are having relationship issues. GP 3 you'll discuss that you are seeking referrals of clients who are having work related issues.
When you vary your conversations with GPs you then vary your referrals. All the while focussing on a niche with each of them. You aren't going in saying "I only see clients who can't maintain relationships." Can you image in the number of borderline clients you'd get?
Printed Materials
Create your material so that you are focussing on the symptomatology of your ideal clients. We aren't asking you to create new content with each of your platforms, we re-use the details and apply them in a way that is appealing to the audience you're speaking to. See our example below:
Focus on symptomatology. When we simply say we work with people who are depressed or anxious, we are just lumping ourselves into the huge group of clinicians who already do that work. With all of that said, don't be afraid to continue to market your specific niches as well. Such as Peri-Natal. We know this area is will drive a large number of referrals your way. When you work with a narrow specality that few clinciians will work with, highlight that fact as often as you'd like.